The website www.kuoni-dmusa.com follows Dana’s rebranding efforts for Kuoni and supports new brand messaging based on the theme “Kuoni Touchstones.” The website went live on June 14, 2012.
The website brings the Kuoni brand and its Touchstones to life while embracing best practices for user experience. Designed to help Kuoni clients easily navigate destination options for their meetings, events and incentive programs, the website allows Kuoni to show off its most marketable assets: creativity, a knowledgeable staff and 12 iconic U.S. destinations. To showcase Kuoni’s creative side, Dana built out an impactful Gallery, featuring images that exemplify Kuoni’s out-of-the-box ideas. To highlight destination knowledge, Dana created a “stand alone’ page for each location, featuring a destination overview, photo gallery, client testimonial, contact information and destination ideas presented in an engaging “blog style” by a Kuoni local destination expert.
“We pride ourselves on our creativity and consultative approach at Kuoni,” said Lisa Paul, Head of Marketing and Manager, National Accounts. “Our previous website didn’t reflect the energy and imagination that goes into the meetings, events and incentive programs we design and operate on a daily basis—and it didn’t tell visitors about the unique way we serve our clients. Now, thanks to the team at Dana, we have a website that speaks to our strengths and tells our brand story in a clear and compelling way—and hopefully it will help make our clients’ jobs easier! The initial feedback has been tremendously positive, so we are thrilled!”
Kuoni Destination Management USA is part of Kuoni Group, which has set the standards for authentic and vibrant travel experiences around the world since 1906. A leading hospitality and travel lifestyle marketing agency, Dana Communications celebrated 30 years in business in 2010. Dana has offices in New York City, Princeton, New Jersey, the Carolinas and San Francisco, California. The agency recently relaunched its own website at www.danacommunications.com.
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