The Aruba Tourism Authority (ATA) is pleased to announce that Mr. Neville Every has joined the organization as Area Director for North America. Mr. Every will be based in the ATAs U.S. office located in New Jersey and will oversee all of the islands North American-based regional directors and sales teams.
Mr. Every, born in Aruba, was educated in the Netherlands at Erasmus University Rotterdam where he gained a Master of Science in Economics. Upon completion of his degree, he began his ten year career at Royal Philips Electronics of the Netherlands, where he held various management positions across different business sectors. Mr. Every has worked and lived in various countries such as the Netherlands, the United States, and Brazil.
Most recently, Mr. Every served as the company’s Chief Financial Officer in Panama overseeing the Healthcare, Lighting, and Consumer Lifestyle divisions for Northern Latin America. He brings along extensive knowledge and leadership experience which will support ATA's mission of serving the island as an innovative and effective marketing organization, capable of positioning the brand Aruba as a premier tourism destination in its most important market.
In his role as Area Director for North America, Mr. Every will be responsible for the development and realization of Aruba’s sales and marketing strategy for the United States and Canada. His duties, amongst others, include cultivating relationships with industry partners such as tour operators, travel agents, and airlines, ensuring that they are armed with the tools necessary to continue selling the destination effectively.
“I’m honored to have been chosen to represent my home country of Aruba,” said Mr. Every. “More importantly, I am excited to help bring the island’s already strong brand to the next level and to continue to drive visitors to the One happy island.”
For more information about travel to Aruba, please visit the official Aruba Tourism Authority Website at www.aruba.com or call 1-800-TO-ARUBA.
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