Partnership has Raised Awareness of Mexico as a Meetings Destination and Increased the Flow of Group Business to the Country
Cvent, the world’s largest cloud-based provider of event management, venue selection and web survey solutions, today announced that its one-year-old partnership with Mexico Meetings Network (MMN) has successfully helped to increase the flow of group meetings and events business to destinations in Mexico. Under the partnership, Cvent and MMN are working together to provide Convention & Visitor Bureaus (CVBs) and venues in Mexico with integrated online marketing packages that showcase Mexico cities and properties to highly-qualified meeting and event planners.
The integrated campaigns encompass a variety of channels, including the Cvent Destination Guide, the first and only destination-specific and free online travel guide designed exclusively for meeting planners; the Cvent Supplier Network (CSN), the world’s largest free online marketplace that connects event planners with venues—which generated $4 billion in business for hotels in 2011; and MexicoMeetingsNetwork.com, the leading English language platform for content and up-to-date news on Mexico’s meetings industry.
“The Mexico meetings and events industry accounts for $18.1 billion in spending each year, and yet there is still a wealth of meeting and convention venues that remain largely untapped,” said Chuck Ghoorah, Cvent’s Co-Founder and Executive Vice President of Sales and Marketing. “With this partnership, we’re coupling MMN’s extensive knowledge of the Mexico meetings market with Cvent’s vast audience of meeting planner users to put Mexico on the map as a premier destination for meetings and events.”
Cvent has already seen an increase in the adoption of the CSN as a result of this partnership, evidenced by a 40% growth in the number of Mexican venues that have profiles on the marketplace. This can be largely attributed to MMN’s efforts to educate the market on Cvent and the importance of using electronic request for proposal (RFP) tools. Additionally, although Mexico’s tourism industry has faced challenges in 2011—with several Mexican news sources reporting that international arrivals to some destinations are down by 10% or more—Cvent has seen a 24.65% year-over-year increase in the number of unique RFPs sent to Mexico through the Cvent Supplier Network.
“To see a growth in the volume of request for proposals coming to our country represents a vote of confidence for Mexico by international meeting planners,” said Oscar Garcia, General Manager of the Leon, Mexico CVB and National President of Mexico’s Destination Marketing Association. The Leon CVB was the first Mexican destination to leverage a marketing package through the Cvent and MMN partnership.
“Mexico offers outstanding value and variety for international meeting planners,” added Margot Lee Shetterly, Mexico Meeting Network’s Co-founder and President. “MMN and Cvent have a long-term commitment to grow this market; and through this partnership, Mexican destinations are able to offer international planners a world-class quality of communications and RFP response.”
Founded in 1999, Cvent is the world’s largest meetings and event management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. Cvent’s client base ranges from small non-profits to large corporations, and includes over 30 companies from the Fortune 100. A leading authority on Strategic Meetings Management (SMM), Cvent’s technology has been used to implement SMM programs around the world. For more information, please visit www.cvent.com.
About Mexico Meetings Network:
Mexico Meetings Network (MMN) is the leading English language media platform for meetings and group tourism in Mexico. With thousands of pages of articles, profiles and listings of Mexico’s destinations, venues and meetings infrastructure, and an extensive industry events calendar, MMN is the most comprehensive site of its kind in the market. MMN’s online tools and up-to-date content provide international meeting planners with the information they need to plan and execute successful events in Mexico. For more information, please visit www.mexicomeetingsnetwork.com or follow @mexmeetingsnet.
Logos, product and company names mentioned are the property of their respective owners.