DENVER (Dec. 5, 2002) – Incite Response, a personalized direct response company that works with hospitality clients, has launched My Boomerang, a personalized Web page application that gives hospitality marketers a direct, online connection with key guests, meeting planners and prospects.
My Boomerang allows hospitality companies to use direct mail and e-mail to guide customers to their own personalized Web pages. Each customer receives a personal Web URL that integrates the customer’s own name in the URL. On their page, customers can update contact information and preferences, receive personal offers, and make reservations—all while helping the property collect additional, permission-based information from key guests, meeting planners and prospects.
Personalized Web sites like My Boomerang are a vehicle for dialogue with customers. For marketers, each customer’s Web page visit is a buying signal, said David Metze, president of Incite Response. With My Boomerang, marketers know when an individual visited a personal page, they know the visitor’s identity—and they know the visitor is interested.
My Boomerang supports Incite Response’s direct mail strategies, which generate significant return on investment by personalizing every single piece a client mails. With high-quality, digital print-on-demand capabilities, Incite Response can cost-effectively produce mailers even in small quantities, allowing clients to avoid over-mailing to unreceptive people. These properly targeted campaigns raise response rates, compared to traditional direct mail. My Boomerang heightens the effectiveness of personalization by using the intrigue of a personal Web site URL to generate greater responses from interested customers.
Traditional direct marketing can tell you 5,000 people visited a Web site, said Metze. My Boomerang can tell you which 5,000 people visited.
For case studies, articles addressing direct marketing techniques, and to see My Boomerang in action, visit www.myboomerang.info or www.inciteresponse.com or call 720-493-1020.
Incite Response provides successful, turnkey direct mail and e-mail solutions to hospitality clients across the country by incorporating highly personalized recipient information and managing each campaign from concept to delivery. Based in Denver, Incite Response offers strategy, design, writing, printing and delivery of direct mail and e-mail programs for clients including large multi-unit operators like ResortQuest International and small boutique properties like the 120 room L’Auberge Del Mar Resort.
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