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Travel Industry News |
Saturday November 22nd, 2008 |
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Top 10 Dining Out Trends For 2003 |
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MIAMI--(BUSINESS WIRE)--Nov. 26, 2002--iDine, the nation's leading dining rewards program whose more than 11 million members are among the most frequent diners, has divulged its predictions for the Top 10 Dining Out Trends of 2003.
We spend a lot of time listening to our restaurant participants, says George S. Weidemann, president and CEO of iDine Rewards Network Inc., which sees the industry from both perspectives -- that of its 11 million rewards members and of the 9,000 participating restaurants.
The industry has seen a slowdown of eating out occasions and is focused on keeping guest counts up for 2003. Programs like iDine, and other new marketing techniques like those listed here are being tried across the country to keep existing guests coming back and attract new guests in new ways.
Here are iDine's Top 10 Trend predictions for 2003:
Trend #1 - Branding campaigns even from small and independent restaurants. In efforts to increase their brand identities, more restaurants will explore new marketing tactics like cookbooks, local TV shows and packaging their products for grocery store sale will extend their brand names into related product categories.
Trend #2 - On-Line Customer Communications - Restaurateurs will use alternate marketing tools including on-line customer communications, which are personal, direct and measurable.
Trend #3 - Designer everything - From designer dishware to designer signature staff uniforms, restaurants are sending a message that more than their food is unique and individual.
Trend #4 - Chefs will create more proprietary and signature dishes based on local ingredients.
Trend #5 - New product developments will result in more fresh, organic and wellness menu items.
Trend #6 - Food on the run - Increased pick-up and take-out service will involve issues like separate parking areas, entrances and take-out service areas.
Trend #7 - Multiconcept operators and multiconcept locations. Look for totally different restaurant or menu concepts under one roof serving items that appeal to different day parts and different audiences.
Trend #8 - Manufacturers will increase testing and launch of New Food and Beverage Products in restaurants before they appear on retailers' shelves.
Trend #9 - Small portion menus for children replacing kid's menus. Marketing to children will emerge in a more sophisticated manner.
Trend #10 - Breakfast will get renewed attention as a dining-out and sales-increasing opportunity.
About iDine:
With its proprietary precision marketing tools, iDine leverages the power of information and technology to directly benefit participating restaurants and its members alike. Restaurant participants define the day and time they'd like to offer rewards as well as customize their listing that is shared with iDine members. iDine harnesses its precision marketing tools to send exacting and personalized information to its members via an array of marketing channels including the internet, e-mail and direct mail.
iDine Rewards Network Inc. is headquartered in Miami and offers its 11 million members a variety of dining savings and rewards programs at more than 9,000 restaurants nationwide. Incentives are offered through the company's own proprietary program (branded under the name iDine Prime) or through co-branded and private label partnerships such as airline frequent flyer programs, corporate dining programs, credit-card issuers, club membership and other affinity organizations. iDine Reward Network's common stock (IRN) trades on the American Stock Exchange (AMEX).
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