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VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel. Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.
In this episode, David Attardi, Director of E-Commerce at B.F. Saul explains how he effectively launched videos for 18 hotel properties and his tips for producing and distributing video.
Hoteliers need to embrace video as a way to promote themselves online:
• Video is becoming more important to helping travel shoppers find your hotel online
• Video brings a level of stickiness to your website and listings and allows you to control the experience
• Video is an effective way to tell your story and talk specifically about your value proposition
Watch it now»
Tune in for Next Week's Episode
What Hoteliers can learn from Online Retailers featuring Henry Harteveldt, Vice President and Principal Analyst at Forrester Research.
Subscribe to VTV Channel»
What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet. Go to VTV Channel »
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.
Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press@vfmleonardo.com
