To help personalize the messages and literally attach a face to the issues, the 'Meetings Mean Business' campaign is launching a new initiative called 'Faces of Travel.'
This initiative is designed to find the travel industry employee(s) who best embodies the character and hardworking spirit of the travel industry. The winner (or winners) will become the newest spokesperson for our industry, including interaction with the media and policymakers. With so many warm and engaging people involved in the travel community, we're convinced they can be effective allies in helping communicate our messages.
'Faces of Travel' Details
To participate, industry employees are encouraged to submit a 45- to 60-second video telling us why they are the "face of travel" and how business travel, meetings and events are important to them, their company and their community. Videos should be submitted through www.meetingsmeanbusiness.com/facesoftravel. It's no more complicated than posting on YouTube or Facebook, so give it a shot. We're talking about serious issues, and we need people with energy, passion and enthusiasm to help communicate them.
All submissions must be made by Noon EDT on April 24, which gives everyone interested one month to put their best face forward.