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Would You Like Some Fries With That Download? |
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If the Walt Disney Company has its way, McDonald's Happy Meal toys could be replaced with portable media players that hold Disney movies, music, games or photos, according to a pending patent application. |
Users could add files to the devices by earning points with food purchases.
The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media player and an electronic code that authorizes a partial download of a movie, video or other media file, which can be downloaded while in the restaurant, according to a United States Patent and Trademark Office application filed by Disney. Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game.
Earning a large file, like a movie, might require five trips - a compelling incentive for a customer to return to the restaurant.
"The reward for eating at a restaurant, for example, could be the automatic downloading of a segment of a movie or the like, or a short animated clip or cartoon," according to the patent application. While the application mentions McDonald's as a potential restaurant partner, such a device could apparently be licensed to other restaurants or businesses as well.
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Source - New York Times
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