There's a new chilled coffee-based beverage coming out, and it has nothing to do with Starbucks.
Soda pop giant Coca-Cola (NYSE: KO) announced that it would be rolling out Blak -- a lightly-carbonated drink blending cola with coffee -- in the coming weeks.
France will be the first market to get a crack at Coke's latest entry next month, with a stateside debut to follow later in the year.
It's an interesting, though not entirely unexpected, move by Coke. The company is clearly aiming at adult beverage-sippers who have replaced soft drinks with energy drinks like Red Bull. It's also a shot at Starbucks, which seems to have no shortage of fans for its Frappuccinos, or those DoubleShot canned beverages that consist of espresso and cream.
But what will this ultimately mean? Will it have a negative impact on Starbucks, or will it simply educate the market by drawing in a new tide of java junkies?
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Source - Motley Fool
