Which tech developments will change the face of emarketing next year? Crown Peak's VP of sales looks into his crystal ball.
There is a great scene in "Raiders of the Lost Ark," when the Ark of the Covenant has just been loaded on the plane for Cairo. Indy has just rescued Marion, and as they watch the truck drive away, she asks him what he's going to do next. "I don't know," he says. "I'm making this up as I go along."
That's an all too familiar scenario for digital marketers this year -- and what a year it's been. Google's stock price doubled from an already unbelievable $200 per share to more than $400. Podcasting, blogs and RSS feeds became part of day-to-day conversations, and, digital marketing found its legs maintaining its position as the fastest growing spending sector for advertising. According to the IAB, web ad spending will surpass $12 billion this year.
As we all take a collective breath and start our planning and budgeting processes for 2006, and since I'm doing so well in my fantasy football picks for this year, I thought I'd jump head first into the prognostications for digital marketing and technology for next year.
Here are my top ten digital marketing predictions for 2006:
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Source - iMedia
