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Travel Reviews - Consumers Are Changing Your Brand And Reputation Online - By Renier Milan
Traveler reviews have become part of the daily dialogue of web travel shoppers. The architecture of participation that is a basic hallmark of web 2.0 has resulted in users adding value to a site each time they write a review or upload a photo. It's no wonder that up to 84% of people visiting a site hosting consumer generated content (CGC) have their hotel choices affected by what they see. Millions of travelers log on daily and may experience a property through hotel generated photos and written text, but they find reviews and candid photography much more believable.
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CRM Technology For Travel |
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Learn How to Source, Measure and Manage Customer Data to Increase Sales and Boost Loyalty at CRM Technology, being held as part of the Travel Distribution Summit, 9-10 October, Las Vegas |
| www.eyefortravel.com |
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