Latest articles tagged mobile phones

A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels. - More

At a time when the focus is on operational efficiency and cost cutting, it can be an onerous task to take a call on how to approach and mark budgets for mobile phones as a communication and transaction tool. - More

IN-DEPTH: Making the most of mobile phones' intrinsic features - More