In this presentation Pleasance Coddington, Group Head Content & Social Media, Momondo Group, breaks down the key factors you need to take into consideration when planning your multi-channel social strategy and how to ensure you are seeing that all important ROI.
Orlando reclaimed the top spot on the 2015 list, a position the city last held in 2013. Las Vegas climbed one spot on the ranking compared to last year, while Chicago dropped two places from number one in 2014 to round out the top three.
In todays buyer-driven market, the travel industry is embarking on a transformative journey to adopt more customer-centric business models to improve performance and service quantifiably. The first step of this journey is to grasp the need for change - an imperative driven by the inevitability of the rapid evolution of technologies, more demanding traveler expectations, online reviews, OTAs and fierce competition.
While the Top 10 U.S. destinations for American travelers remained largely the same as the first half of 2014, several Southwest and Midwest destinations rose in popularity. After seeing record-breaking crowds this year, the Grand Canyon region made the biggest jump in the rankings from outside the Top 50 to #45.