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The event’s over 50 sessions focused on revenue-generating niche segments, including certification programs in luxury, cruise and romance travel, as well as concentrated educational programming in technology, trends, destinations and millennial travel.
While the news of overall growth is positive, the report also sounds a note of caution. As attrition and cancellation terms are becoming stricter, supplier negotiations will be more important than ever to meeting planners.
Baby-Boomer and Millennial Booking Habits Differ Greatly
A global financial institution with more than 200,000 business trips worldwide each year is PASS’s newest client for its Online Booking Tool (OBT). The challenge lies in the complex country-specific travel policies, as well as in achieving savings in millions by using intelligent corporate contract handling and high online adoption even for business class travelers.
Generation Y planners prefer attending venue promotional events rather than trade shows, which is the preferred choice of Generation X.
A 2013 survey conducted by PhoCusWright found that 92% of business travelers own a smartphone, and more than six in 10 own a tablet. It is no wonder that today’s travelers want to take control over their business trips and access information anytime, anywhere. This is not to say that the role of the Travel Management Companies (TMC’s) or corporate travel policies are dead.
Travelers Predict the Future of Travel: Face Recognition Technology, Hologram Personal Trainers and Underwater Hotels by 2030
Travel is expected to increase across all generations this fall according to a national survey by D.K. Shifflet & Associates. While Millennials show the largest increases over 2014, the Boomer and GI/Silent generations are the most likely to travel with more than six out of ten planning to take at least one trip this fall.
It’s that time of year where budget planning is in place and critical reviews of current year spending are being analyzed. When it comes to looking at lowering costs while improving productivity, corporate travel policies rank high on the list. However, no longer can corporations afford the luxury of developing one program suited to all travelers and stay rigid throughout the year on compliance.
Digital advertising was once touted as the holy grail of marketing because it was dynamic, targeted and easily measurable – therefore quantifiable. Nearly half of marketers plan to boost their investments in digital channels this year, reports Forrester Research, and 43% of respondents said they are still experimenting with digital marketing and do not yet know what works.
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