Data through the Group Stage of the tournament, which includes opening day (June 12) through the close of the Group Stage (June 26), revealed triple-digit increases in spending, compared to the same period last year, in cities such as Natal (+851%); Cuiaba (+963%); Curitiba (+167%); and Manaus (+409%).
The nonstop routes previously served by wholly owned subsidiary AirTran Airways now operate daily between Orange County/Santa Ana and San Jose del Cabo/Los Cabos, Mexico, and between Cancun and both Atlanta and Baltimore/Washington.
This September, the Adventure Travel Trade Association (ATTA) debuted its new, intensive familiarization (FAM) concept, AdventureWeek, with destination partner Chile. The intensive adventure FAM, combined with a matchmaking program, brought together a specially curated group of qualified buyers, storytelling team and select media on an extended itinerary to Chiles Patagonia region.
As of July, this summer, the carrier will offer more than 5,000 additional seats a week on its domestic and international routes. - Some of the destinations featuring its increased flight frequencies include Cancun, Acapulco and Puerto Vallarta in Mexico and Miami, San Antonio and Orlando in the United States.