How many times do you block advertising in an app or online? Yet, many companies persist in this marketing technique. In a new book, Wharton marketing professor Yoram (Jerry) Wind and The Wharton Future of Advertising Program executive director Catharine Findiesen Hays argue that the consumer is in control, and they want to interact with companies in new ways.
Tourism performance in Europe continues on a positive footing in 2016 following the 5% increase in international tourist arrivals registered last year. However, safety and security concerns and developments in travel facilitation call for closer monitoring to assess the impact on tourism in the mid-term.
From popular music festivals to Copa America, leisure events draw crowds during Q1 and summer months
What is Google doing in travel? Is Google trying to replace traditional travel agents? Will Google seek to buy a large travel agency group?
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