For the sixth year in a row, Mexico commits to adventure travel as a model for sustainable tourism growth through a strategic partnership with the Adventure Travel Trade Association (ATTA, www.adventuretravel.biz).
This September, the Adventure Travel Trade Association (ATTA) debuted its new, intensive familiarization (FAM) concept, AdventureWeek, with destination partner Chile. The intensive adventure FAM, combined with a matchmaking program, brought together a specially curated group of qualified buyers, storytelling team and select media on an extended itinerary to Chiles Patagonia region.
Ireland has won the bid to serve as host to the Adventure Travel Trade Association's 2014 Adventure Travel World Summit (ATWS), the adventure tourism industry's marquee annual executive gathering, between October 6-9 in Killarney.
Growth in the adventure travel market has accelerated at a 65 percent yearly rate since 2009 according to the newly released Adventure Tourism Market Study a consumer report by The George Washington University (GW) conducted in partnership with the Adventure Travel Trade Association (ATTA).
The Adventure Travel Trade Association (ATTA ) unveiled a new, progressive travel advisor membership program meant to attract professionals specializing in selling adventure travel destinations and activities to further strengthen the global adventure tourism network.
Setting precedent for the global adventure tourism sector, the Adventure Travel Trade Association (ATTA) today has released a Values Statement a new prerequisite of membership in the near 900-member global community representing more than 80 nations - to ensure members of its community put effort towards nurturing, protecting and professionalizing sustainable development of the adventure travel industry.
The Adventure Travel Trade Association (ATTA) announced today that Ms. Manal Kelig, an expert in community development and tourism in the Middle East and Northern Africa, has joined the ATTA global team.
Adventure travel will feature prominently at ITB-Berlin this year, as evidenced by the presence of the Adventure Travel Trade Association (ATTA) in the opening congress, Corporate Social Responsibility Day, during a panel and the ATTAs new AdventureConnect Peer-to-Peer exchange in Hall 4.1 - Adventure Stage. And, for the first time, IPKs ITB World Tourism Monitor report 2012/2013, includes a section devoted to adventure travel industry trends.