Theres a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.
The development of new performance management systems, aided by apps and people analytics combined, has enormous potential.
Average compensation for U.S. travel buyers saw a moderate 1.8 percent year-over-year increase in 2016 reaching $114,000, according to an annual study released today by the GBTA Foundation.
IATA filed a request for antitrust immunity with the U.S. Department of Transportation to allow airlines to discuss options to maintain connectivity to Venezuela.