Travel Industry Wire - Market Metrix News

Market Metrix Announces Annual 2009 Hospitality Index Results - More

Despite the impact of the recession, the United States remains the world's largest market for casino gaming. But revenues at casinos nationwide have slipped 7% in 2009, with Atlantic City and Las Vegas markets experiencing much bigger declines. Customer satisfaction with casinos across the US is also down in 2009 due to broad cuts in staff, serv... - More

The role of user-generated reviews is exploding. A new Market Metrix study reveals that one in five customers reads a review about a property before booking (more Le Meridian guests read reviews) and one in ten will write about their stay (more Waldorf Astoria guests write reviews). This research examines who writes reviews, who reads reviews ... - More

The role of user-generated reviews is exploding. Nearly 1 of 5 travelers say they read online guest reviews of hotels before booking, and about 1 in 10 travelers will write a review after their stay. The percentage of travelers who read reviews prior to booking a hotel has remained stable for the past year, but the number of persons who are writ... - More

Although the hospitality industry is still in the beginning stages of figuring out how to master the exciting potential of social media, it is clear that the role of user-generated reviews is exploding and that consumers are wielding more power. The pace of this change has certainly caught many hotels off guard. A recent survey conducted by Ma... - More

Over the past several years Market Metrix has tracked the rising popularity of user generated reviews. These results track the substantial and growing number of hotel guests (business, leisure and group) that are checking consumer reviews before booking and then sharing their experiences online. This increase in user generated content means that... - More

The role of user-generated reviews is exploding. TripAdvisor(TM) attracts nearly 30 million monthly visitors and 88% of these visitors are influenced by content they read. Word-of-mouth adds a layer of credibility and is more effective than other more formal forms of promotion. - More

Hoteliers and Passionate Travelers Suggest a Rebound is Near - More

Market Metrix Announces First Quarter 2009 Hospitality Index Results - More

Market Metrix Announces Fourth Quarter YTD 2008 Hospitality Index Results - More