IN-DEPTH: Crisis is a constant these days it seems, thanks to natural and geo-political causes, says Stu Lloyd, senior director – Marketing and Membership Services, Pacific Asia Travel Association. The travel industry needs to prepare itself and find ways to bounce back in a more timely manner without further punishing affected destinations.
IN-DEPTH: Every time VisitBritain communicates through social media the national tourism agency measures engagement levels and constantly seeks opportunities to seed relevant content that resonates in its key markets. VisitBritain looks at how to model the evaluation of the social media space to ensure it delivers highly engaging content and drive traffic through contextual offers to opportunities to convert, says Philip Taylor, Head of Digital, VisitBritain.
Kees Kruythoff, president of Unilever's North America cluster, has traveled the world for the multinational consumer goods company. During a recent Wharton Leadership Lecture, he shared the unique lessons he has learned from leaders in each country and discussed the importance of infusing the workplace with passion.
When Facebook finally decided to unveil its new Timeline for company pages, they gave page owners (marketers, to be more specific) a whole new playing field with lots of new tools and only 30 days to adapt and adopt the new format.
Here is some research sure to rankle every employee who has applied for an internal promotion and been passed over in favor of someone brought in from the outside.
IN-DEPTH: AirAsia X has revolutionised air travel in many ways. The airline has the knack of understanding its customers’ pulse and continues to score when it comes to customer service delivery. EyeforTravel spoke to Azran Osman-Rani, CEO of AirAsia X about the airline’s business model and relevant issues.
Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? … erm, guys? A recent EyeforTravel survey of APAC travel brands shows that despite 67% claiming to have deployed social media initiatives, more than half admitted confusion or inability to effectively rack and measure ROI.
EyeforTravel has picked five of the industry’s hottest new companies and invited them to “pitch” to our panel of investor judges as part of TDS Europe 2012. Today, we are playing devil’s advocate: Who are the participants and what makes their products so special? Plus, what are the questions our dragons (ahem, judges) might be asking?
IN-DEPTH: There’s nothing that a platform can do to make a company trustworthy – it’s all in the content and how they communicate with customers. The best thing about Twitter and Facebook is that they enable companies to communicate directly using their own voice, and instead of direct communications, communications with individuals are open for all to see, says Tom Kuhr, SVP Marketing, Luxury Link Travel Group.
