When you need a sleek, compelling way to attract customers, your marketing team can deliver. But if they aren't factoring in the customer feedback they receive from your sales team, it could all be for naught. Michael Houlihan and Bonnie Harvey explain why pigeonholing your salespeople is a big mistake.
As multinationals seek to become bigger, faster and stronger to compete on the global stage, theyre launching new corporate development programs to mobilize their workforce. And their efforts are reaching far beyond out-dated cushy executive retreats.
General Electric has a new advertisement running on television with the central character an 'idea' kind of a furry, non-descript creature, who is dismissed, dissed and detached until someone welcomes him to GE, and the 'idea' soon becomes festooned with colors and met with acclaim. Something new is scary sometimes, and many of us would avoid that 'idea' creature on the street.
Yeah right! They say it is never personal when they crush you in a deal or downsize you to the street. It is just business. However, we gnash our teeth and raise our hands to the sky, lamenting no clear means to better engage our Customers.