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It’s still early days for Gen Z — its oldest members are still in their teens or early 20s — but marketers are trying to get a handle on what they want and expect from brands.
It’s that time of year where budget planning is in place and critical reviews of current year spending are being analyzed. When it comes to looking at lowering costs while improving productivity, corporate travel policies rank high on the list. However, no longer can corporations afford the luxury of developing one program suited to all travelers and stay rigid throughout the year on compliance.
Digital advertising was once touted as the holy grail of marketing because it was dynamic, targeted and easily measurable – therefore quantifiable. Nearly half of marketers plan to boost their investments in digital channels this year, reports Forrester Research, and 43% of respondents said they are still experimenting with digital marketing and do not yet know what works.
A 2013 survey conducted by PhoCusWright found that 92% of business travelers own a smartphone, and more than six in 10 own a tablet. It is no wonder that today’s travelers want to take control over their business trips and access information anytime, anywhere. This is not to say that the role of the Travel Management Companies (TMC’s) or corporate travel policies are dead.
At a recent Wharton People Analytics Conference, panelists from business and academia talked about some innovative new ways to apply data analytics to predict employee performance.
Is this disruptive new trend really good for the economy and consumers?
Toxic’ work environments can take a toll on everyone, not just those who are the target of uncivil behavior. So how can managers and workers repair the damage?
In today’s buyer-driven market, the travel industry is embarking on a transformative journey to adopt more customer-centric business models to improve performance and service quantifiably. The first step of this journey is to grasp the need for change - an imperative driven by the inevitability of the rapid evolution of technologies, more demanding traveler expectations, online reviews, OTAs and fierce competition.
The speed of your tactical marketing cadence is key to your success.
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