TripAdvisor today announced the results of its annual travel trends survey of more than 700 Britons, revealing that travellers are unable to predict the final cost of their flight, with nearly one-third paying unexpected additional costs at check-in.
Europe may still be experiencing the effects of the recession, but online travel continues its upward march across the continent's diverse and complex markets, according to travel industry research authority, PhoCusWright Inc. Changes in the economy and the travel industry have driven significant shifts in how consumers shop for and purchase travel. PhoCusWright's European Online Travel Overview Fifth Edition analyzes the dynamics of online and offline travel distribution across Europe's major travel markets.
Future travel customers will be more informed, savvy and discerning about resources and destinations than ever before, Amadeus says in a new survey of travel professionals. These customers will have higher expectations and be more demanding in terms of service, according to the survey. One conclusion: agencies must work harder to build brand loyalty online and offline.
There's no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it's ideal for the 'hijacking' of brands online.
Despite the tough economy, 73% of Canadians say they plan on spending as much or more for their next vacation as they did for the last one, according to an Ipsos Reid poll conducted on behalf of cruise vacation site Tripharbour.ca. In terms of dollars, 58% of Canadians plan to spend a minimum of $750 per person on their next holiday, while 21% plan to spend at least $1,500 per person.
