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6 Online Travel Myths Unmasked at PhoCusWright Analyst Forum
Myth #1: The number of online travel buyers in the U.S. is declining. In fact, that number is on the rise, as documented in The Consumer Travel Trends Tenth Edition recently published by PhoCusWright Inc. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days) bought travel online, compared to 63% in 2006.
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Hitwise August 2008 Travel Category Report
The Hitwise Travel Report provides marketers an understanding of the competitive online travel landscape in terms of competitive clickstream, including traffic sources and referred destinations.
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